Openbank, the digital banking arm of Grupo Santander, has announced a significant milestone in its operations in Mexico. The bank has reached 110,000 customers within just four months of its launch in the country. This rapid growth highlights the increasing demand among Mexicans for digital financial solutions that are user-friendly and secure.
Since its introduction to the Mexican market in February, Openbank has attracted over EUR 60 million in customer deposits. This achievement underscores the trust users have placed in a digital offering supported by Santander, one of the world's leading financial institutions.
Matías Núñez Castro, CEO of Openbank Mexico, highlighted the bank's comprehensive range of fully digital products. These include the Open Light and Open+ Debit Accounts with a fixed annual return of 10%, and the Open Credit Card offering 3% cashback along with interest-free financing for online purchases over three months. To enhance security, Openbank has also introduced protection for online purchases made with its credit card.
In an effort to improve customer experience, Openbank has implemented new features such as an intelligent assistant and a customer service chatbot. These tools aim to replace impersonal communication with more interactive and educational interactions.
Looking ahead, Openbank plans to expand its product offerings further by introducing insurance and personal loans. This move is part of their strategy to provide a comprehensive digital banking solution for all customers in Mexico.