Samsung Electronics has appointed RM, a member of the globally recognized pop group BTS, as the official ambassador for Samsung Art TVs. This marks one of RM's first official activities following his return from mandatory military service in Korea.
RM is known for his appreciation of the arts, which includes visits to prominent museums and a private collection of contemporary artwork. As the new ambassador, he will share his passion for visual art with Samsung TV users worldwide.
“RM’s passion for art and culture deeply resonates with our vision to make art more accessible through technology,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “We’re thrilled to welcome him as the ambassador for Samsung Art TVs, and we believe his voice will inspire a new generation to explore the world of art in meaningful, personal ways.”
Samsung Art TVs combine advanced display technology with artistic expression. Through the Samsung Art Store—a subscription-based service offering over 3,500 high-resolution artworks in 4K—users can access curated content featuring insights from RM himself. His reflections on select works will be available directly on the platform.
“As someone who finds deep inspiration and comfort in art, I’m honored to partner with Samsung to share my journey and love for visual creativity,” said RM. “Through this collaboration, I hope more people can connect with art in their everyday lives — just like I do.”
In his role as ambassador, RM will attend Art Basel in Basel, Switzerland. There he will host a session discussing contemporary art and its cultural significance. Highlights from this event will be published on the Samsung Global Newsroom.
This partnership aims to foster dialogue between art, technology, and global pop culture while making world-class art more accessible through RM's influence.
For further details about this collaboration or information about RM's work and achievements within BTS and beyond, visit www.samsung.com.