One of the key aspects of Instagram's mission is to foster creativity and community among its users. As Instagram turns 15, the platform is increasing its investment in creative tools and programs to support creators worldwide.
The company is introducing several new features aimed at reducing pressure and enhancing creativity. These include a feature that allows users to post quietly without broadcasting to everyone's feeds and the ability to reorder posts on their grid. Trial reels have also been made available to all users, allowing them to share content with non-followers initially. According to Instagram, this has led 40% of creators who tried trial reels to post more frequently, with 80% seeing increased reach from non-followers.
Instagram is also focusing on improving its video editing app, Edits, by incorporating creator feedback into new features like the restyle editing tool. Additionally, partnerships are being formed with artists such as Rosalía for creative enhancements like a new font inspired by her handwriting.
A new initiative called Drafts aims to invest in emerging talent by providing financial support and collaboration opportunities. This initiative will partner with creators like Tyrell Hampton and Young Emperors.
The platform emphasizes the importance of creative expression and aims to be a place where creators can overcome barriers and realize their ambitions.
"One of the best parts of my job is getting to hear from creators and people around the world who use Instagram every day," reads a statement from Instagram. "I want Instagram to be a place where people come together over creativity."