In the heart of Central Australia, the Finke Desert Race is an annual highlight, attracting thousands to Alice Springs. Held over the King's Birthday long weekend, this year's event showcased endurance and motorsport in a community-driven atmosphere.
Kelsey Bransford, Vice President of the Finke Desert Race Committee, emphasized its significance beyond just being a race. "I was born and bred in Alice Springs. Everyone here knows Finke. My dad raced, my mum was on the committee — it was only natural that we would all have something to do with Finke," she said.
Bransford has been involved for over 25 years, helping shape it into a renowned off-road event central to Alice Springs' identity. "It’s our identity. It’s owned by the people of Central Australia, and there’s a pride in that. Economically, it’s one of the largest things to happen in Alice Springs; it brings over $8 million into the local economy."
The race attracted diverse participants and spectators camping along its 446-kilometer track. "Finke is for everyone. It doesn’t matter where you come from — if you want to race, you’re a complete rockstar," Bransford added.
NAB supports the event financially and through volunteer efforts. "NAB supports in many different ways. Not only do they have a monetary contribution, but lots of people from the bank come and volunteer," Bransford noted.
James Maitland from NAB's Alice Springs branch volunteered at this year's race. "As a local member of the community myself, I love getting involved and volunteering my time with Finke," he said.
With its 50th anniversary approaching in two years, plans are underway for significant celebrations. "We’re keen to keep growing, keep becoming more professional, with more overseas competitors and international interest," Bransford stated.