Samsung Electronics has announced the European launch of its latest Onyx cinema LED screen at CineEurope 2025. This follows its initial debut at CinemaCon 2025 in the United States. The new Onyx model brings Samsung's visual technology to European cinemas, offering exhibitors and creative partners enhanced possibilities for HDR content and immersive storytelling.
Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics, emphasized Europe's significance as a market for cinema innovation. "Europe is a vital market for cinema innovation, and the launch of Onyx marks a new chapter in our commitment to premium movie experiences," he stated. Chung also mentioned partnerships with leading cinema chains like Pathé Cinémas and creative entities like Pixar to enhance cinematic experiences.
The Samsung Onyx is recognized as the world's first DCI-certified cinema LED display, designed for high-quality cinema experiences with support for frame rates up to 120Hz at 4K resolution. It offers four standard screen sizes—5, 10, 14, and 20 meters—and provides flexible scaling options. This adaptability allows theaters to optimize their spaces while maintaining image quality.
A notable feature of the Onyx screen is its long-term performance guarantee, offering a ten-year warranty—the longest in the industry for cinema LED screens. This warranty aims to reduce ownership costs and ensure a future-proof investment for theater owners.
Samsung continues its collaboration with Pixar Animation Studios to set new standards in HDR cinema content. Pixar's latest film "Elio" will be available globally from June 18 in a format compatible with Samsung Onyx technology. Jessie Schroeder, VP Post Production at Pixar Animation Studios, highlighted that "Samsung’s Onyx screens allow our Pixar artists to present their stories exactly as they envisioned them — vivid, dynamic and true to life."
CineEurope attendees can experience the new Onyx firsthand at Samsung’s booth during the event held from June 16–19 in Barcelona.
For more information on this release or other innovations by Samsung Electronics, visit samsung.com.