Santander has launched a global education campaign aimed at making learning more accessible and inspiring worldwide. This initiative is supported by Formula 1 World Champion and Santander ambassador Jenson Button, who stars in the campaign's feature film "Life After F1."
The Santander Open Academy, part of this campaign, is an e-learning platform providing free access to courses and expert content from top universities. It offers opportunities in various fields such as technology, languages, business skills, and financial education.
The campaign leverages Santander’s position as Formula 1’s Official Retail Banking Partner to promote inclusive learning through sport and storytelling. It uses Formula 1's global reach to connect audiences with the Santander Open Academy.
A new online course in High-Performance Leadership, co-created with Jenson Button and Claire Williams, is also being launched. This course aims to develop leadership, communication, and decision-making skills.
Rafael Hernández of Santander Universidades emphasized the international rollout of the campaign across Formula 1 digital channels. The light-hearted film featuring Jenson Button introduces audiences to the educational opportunities available through the Santander Open Academy.
For more information on the offerings, visit www.santanderopenacademy.com.