Sun Life Financial Inc. has announced the appointment of Lay Hoon Tan as the new CEO of Sun Life Vietnam, pending regulatory approval. Lay Hoon will take on the responsibility of driving business growth and supporting Sun Life's mission to assist clients in achieving financial security and healthier lives.
Lay Hoon brings over three decades of experience in leadership roles across various functions including distribution, customer service, group benefits and health, claims, product marketing, risk, and operations for multinational insurers in Asia. Her most recent position was Chief Risk Officer and Head of Distribution Risk Asia for an international life insurance company in Vietnam.
Randy Lianggara, President of Emerging Markets, Asia at Sun Life commented on the appointment: "We are very excited to welcome Lay Hoon to Sun Life. She brings a strong track record and deep understanding of the needs of our Clients in Vietnam."
Lianggara added that he is confident Lay Hoon will enhance the company's offerings to help more clients achieve their financial and health goals. This initiative aligns with Vietnam’s strategy for developing its insurance market by 2030.
Lay Hoon expressed her enthusiasm about joining Sun Life: “I am honoured to join Sun Life, a trusted brand with purpose-driven people and culture, and am committed to lead our Vietnam team to make a positive impact on the lives of our Clients.”
She holds a Bachelor in Business Studies with a major in Actuarial Science from Nanyang Technological University and is a Fellow of the Life Management Institute as well as an Associate Financial Planner. Lay Hoon will commence her role in August 2025 from Ho Chi Minh City, reporting directly to Randy Lianggara.
Sun Life Vietnam serves over 175,000 clients with life, health, and pension solutions. It is recognized as one of the leading life insurance companies by charter capital in Vietnam. The company is fully owned by Sun Life Financial Inc., which manages assets worth $1.55 trillion as of March 31, 2025.
In 2024, Sun Life Vietnam received recognition from International Finance Magazine as "Life Insurance Company with Best Customer Service - Vietnam 2024" due to its focus on customer satisfaction and innovative service solutions.
Sun Life operates internationally providing asset management along with wealth, insurance, and health solutions across several markets worldwide including Canada, U.S., UK among others.