Standard Chartered has announced the appointment of Yusuf Demiral as Global Head for Wealth and Retail Banking Data, Analytics & AI. This newly established position will see Demiral leading the bank's strategy across the client journey and working closely with teams in Marketing, Digital Sales, and Client Experience to implement the Chief Client Office's overall strategy.
Demiral joins Standard Chartered with over 25 years of experience in banking. Previously, he served as Group Head of Data Analytics and Customer Relationship Management for Wealth and Personal Banking at HSBC. In this role, he managed data platforms, advanced analytics, and CRM capabilities for HSBC’s retail and wealth banking operations globally.
Starting on July 7, 2025, Demiral will be based in Hong Kong. He will report to Samir Subberwal, Global Head of Wealth Solutions, Deposits and Mortgages, and Chief Client Officer.
Samir Subberwal expressed his enthusiasm about Demiral joining the team: “I am delighted to welcome Yusuf to Standard Chartered. As we continue to deliver innovative, digital-first personalised experiences for our clients, Yusuf will play a critical role in strengthening the use of data, analytics and AI capabilities to enhance the client journey. His knowledge and deep expertise built over the years will be instrumental for us to continually drive innovation, helping to deepen our client relationships and advance our abilities to meet their evolving needs.”
For further information please contact Clarissa Tee from Wealth and Retail Banking Communications.