UBS has released its annual Global Family Office Report for 2025, highlighting insights from 317 single family offices across more than 30 global markets. The average net worth of the families surveyed was USD 2.7 billion, with each family office managing an average of USD 1.1 billion.
Benjamin Cavalli, Head of Strategic Clients at UBS Global Wealth Management, noted that despite recent market volatility and recession fears, family offices are focusing on preserving wealth for future generations through a long-term investment approach. "Even with the survey largely conducted in the first quarter," Cavalli said, "family offices were already acutely aware of the challenges posed by a global trade war, identifying it as the year’s greatest risk."
Yves-Alain Sommerhalder, Head of GWM Solutions at UBS Global Wealth Management, stated that the survey allows for deeper regional analysis and offers insights into family office objectives and concerns amidst rapid changes in the macroeconomic and political environment.
The report indicates that a significant concern among family offices is a potential global trade war, identified by 70% of respondents as a major threat to financial objectives over the next year. Geopolitical conflicts and inflation also ranked high among concerns.
Despite these challenges, most family offices plan to maintain their current portfolio risk levels from 2024 into 2025. However, finding effective risk management strategies remains difficult for many.
Family offices are adjusting asset allocations towards liquid markets due to economic instability. There is an increased focus on developed market equities and bonds for capital growth opportunities. By contrast, emerging markets see limited interest due to geopolitical concerns.
In terms of succession planning amid ongoing wealth transfers between generations, just over half (53%) have plans in place while others delay action due to various reasons such as indecision or lack of time.
Regionally specific findings reveal varying preferences in asset classes and geographical allocations among different areas like North America or Europe compared with regions such as Latin America or Asia-Pacific.
The report reflects UBS's commitment to providing comprehensive analyses about this influential group within global finance through surveys conducted earlier this year involving substantial participation worldwide.