UBS has announced the launch of "UBS House of Craft x Dior," an exhibition celebrating couture fashion. The event, curated by Carine Roitfeld and photographed by Brigitte Niedermair, will showcase the work of all seven creative directors of Dior over eight decades. It is scheduled to take place in New York City from June 6 through June 8, with free access for the public.
The exhibition aims to explore the legacy and future of couture through Roitfeld's unique perspective. It will feature pieces from Christian Dior, Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons, Maria Grazia Chiuri, and a tribute to Kim Jones. Roitfeld had access to Dior's archives to select and style looks that reflect Dior’s long-standing influence on fashion.
John McDonald, UBS Group Chief Marketing Officer and Head Group Brand & Marketing Innovation stated: “At UBS, craft is more than a concept—it’s a reflection of how we care for our clients and their ambitions, through dedication, excellence and a combination of heritage and vision."
The event will also include talks, panels, and workshops discussing various dimensions of couture such as legacy and sustainability. Olivier Bialobos from Christian Dior Couture emphasized the celebration as an "artistic dialogue" that pays homage to both tradition and innovation.
Dior executives including Olivier Bialobos, Marisa Pucci, Alexandra Winokur among others are expected to participate in these sessions. The exhibition highlights themes like heritage value in luxury and female leadership within the industry.
UBS House of Craft plans further events focusing on horology and gastronomy throughout the year across the US and Asia. These events aim to bridge heritage with innovation while showcasing expertise across different crafts.
For more details about UBS House of Craft or registration information for this event starting May 20th visit ubs.com/HoC.