General Motors has announced the redesign of its GM Rewards loyalty program and the launch of a new GM Rewards Mastercard in partnership with Barclays US Consumer Bank. The revised loyalty program is designed to be more user-friendly, offering customers additional ways to earn and redeem points across various GM brands for vehicles, services, parts, and accessories.
Ralph Darmo, Vice President of Loyalty Programs at GM, stated, “GM has led the U.S. automotive industry in loyalty for a decade2, and now we’re rewarding both our new and existing members with easier access to savings opportunities and new ways to engage with us.” He highlighted member-exclusive experiences such as trackside access at racing events and off-the-grid EV excursions.
The new GM Rewards Mastercard offers several benefits including 30,000 bonus points after spending $1,000 within 90 days of account opening. Cardmembers can earn up to 10x points on eligible GM purchases and 3x points on all other purchases like fuel and groceries. Points can be redeemed for new vehicles, financial account balances, parts, accessories, and services.
Denny Nealon, CEO of Barclays US Consumer Bank said, “We’re proud to partner with GM and Mastercard to deliver a credit card that puts real value in customers’ hands.” The card combines security features from Mastercard’s network with the benefits of World Elite status.
John Levitsky from Mastercard added, "Mastercard is thrilled to partner with GM and Barclays in offering exciting benefits tailored to cardmembers’ lifestyles."
Existing cardmembers are advised to continue using their current cards until August 25, 2025. New cards will be issued later this summer. Additionally, a GM BusinessTM Mastercard will be launched later this year for business customers.
The free-to-join GM Rewards program allows members to earn points across Chevrolet, Buick, GMC, Cadillac brands and digital services like OnStar plans. Members can redeem points without maximum limits or vehicle restrictions.