ANZ shoppers are expected to spend up to $569 million during the 2025 Mother’s Day weekend, marking a projected growth of 2.5% compared to the previous year, according to ANZ customer data. Key spending categories such as food, clothing, personal beauty, and jewellery accounted for approximately 41% of total spending in 2024.
Victorian customers are anticipated to spend up to $158 million, followed by New South Wales with up to $147 million. The highest Year-on-Year (YoY) growth is predicted in sectors including airlines, duty-free stores, personal health, and photographic equipment.
ANZ Managing Director Everyday Banking, Yiken Yang stated: “Australians are set to spend generously and spoil their mums this Mother’s Day, with data showing a trend in wining and dining experiences. We expect food, takeaway, wineries and bottle shops will continue to dominate customer spending this year – a promising sign for businesses and traders across the country."
Yang also noted an expected decrease in spending at flower shops, department stores, jewellery stores, and clothing stores despite their continued popularity.
In 2024, florists experienced a 5.22% drop in spending compared to the prior year but still saw an additional $3.1 million compared to a typical weekend.
Men spent more on Mother’s Day for the second consecutive year with an average expenditure of $131. Gen X led with a total spend of $189 million followed by Millennials at $184 million. Gen Z spent the least at $78 million but showed the highest yearly increase of 15%.
Data from 2024 revealed that most purchases occurred between 9 am and 6 pm with peak activity from noon until 2 pm.
Publican John Elsey from Maitland restaurant The Whistler commented on Mother's Day being one of their busiest days: "Everyone wants to treat their mum to a special outing... Every year we offer a Mother's Day special and we usually get fully booked a week in advance."
The ANZ report detailed that total spending increased by 1.4% reaching $555 million during the Mother’s Day weekend in 2024 compared to the previous year. Spending per capita rose over 20% across all states during this period versus an average weekend.
Victorians topped overall spending at $155 million while Queensland (QLD), South Australia (SA), and Northern Territory (NT) recorded significant YoY increases of 3.8%, 3.6%, and 3.4%, respectively.
The Australian Capital Territory (ACT) maintained its highest per capita spend at $256 consistent with last year's figures while New South Wales saw an additional $5.6 million spent over a regular weekend reflecting a rise of 4.1%.
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