Procter & Gamble has revealed the Swiffer Sweep + Mop Deluxe, marking the most significant innovation in their Swiffer Sweeper product line in more than 25 years. Developed with considerable consumer research, the new product is aimed at those seeking a compact and effective cleaning solution. It features a two-in-one design with a collapsible stick for easy storage and improved durability to handle challenging cleaning tasks.
KaNeeTa Kimble, Swiffer Senior Brand Director at Procter & Gamble, expressed the company's intent to address consumer difficulties, stating, “We hear the challenges from our consumers when it comes to floor cleaning – keeping up with everyday dirt and grime is a chore, and we want to help change that.” She emphasized Swiffer's commitment to innovation in floor cleaning since its introduction in 1999.
The Sweep + Mop Deluxe's design includes significant enhancements, such as a collapsible stick, a 360-degree swivel head, and both dry sweeping and wet mopping functions. Additionally, the new Heavy Duty Wet Cloths provide increased scrubbing power, and the Heavy Duty Dry Cloths offer enhanced dust and hair trapping capability.
This product is available in retail stores nationwide and online, including a starter kit with complementing Heavy Duty Wet and Dry Cloths. To keep up with Swiffer's products and updates, consumers are encouraged to visit their website and social media pages.
Procter & Gamble is known globally for its portfolio of leading brands and operations in approximately 70 countries, providing trusted, quality products to consumers worldwide.
For further inquiries, contact Rick Mason, P&G Surface Care Communications Leader, or Evie Monroe at MSL New York.