Fubon Financial Holdings' subsidiaries have gained recognition for their adherence to customer-friendly practices. In the inaugural "Taiwan Financial Industry Treat Customers Fairly Survey," conducted by the Taiwan Service Appraisal Association, Fubon Life, Taipei Fubon Bank, and Fubon Securities each received the title of "Outstanding Experience Enterprise" in their respective sectors—life insurance, banking, and securities.
Fubon Life has integrated customer-centric principles into its operations through a Sustainability Development Committee, ensuring all services align with ten core principles. "Fubon Life is committed to creating a friendly financial environment," the company states. This initiative includes features for visually impaired individuals and microinsurance offerings to support vulnerable populations.
Taipei Fubon Bank also focuses on inclusive services with accessible ATMs and specialized training for individuals with disabilities. The bank is proactive in fraud prevention through the "Eagle Eye Anti-Fraud Alliance," preventing significant financial losses.
Fubon Securities, awarded for its customer service efforts, regularly evaluates its branches to enhance accessibility for those with impairments and protect customer rights. The firm is engaged in anti-fraud education and is developing training programs to assist individuals with dementia, reflecting a continuous commitment to customer-focused principles.