Febreze has announced Vanilla Suede as its Scent of the Year for 2025, inviting people to explore a blend that aims to evoke comfort and indulgence. The new fragrance, part of Febreze’s Blends Collection, combines notes of brushed mahogany, gold amber, and smoked vanilla. This carefully crafted combination aims to create a relaxing and luxurious ambiance at home.
"Amidst the chaos of everyday life, we’re seeing a rise in self-indulgence and a desire to take back control of our spaces," said Rafael Trujillo, a master perfumer at Febreze. He highlighted that Vanilla Suede is designed to transform any space into a personal sanctuary, catering to those who enjoy hosting or relaxing at home.
The creation of the Scent of the Year involves a thorough process where Trujillo, along with the Febreze Fragrance Group and lead perfumer Michelle Hagen, study consumer trends to determine popular scent preferences. This year, their research revealed a collective shift towards taking refuge in the comfort of home, which influenced the development of Vanilla Suede.
Febreze aims to enhance daily experiences with the scent, which is available in products such as Febreze AIR and Febreze PLUG. Consumers can purchase these products online or at major retailers nationwide, starting at $3.99.
The Febreze brand, launched in 1998 by Procter & Gamble, continues to be a leader in providing fresh and clean scents for households. It has been part of P&G’s growing portfolio, which includes many recognizable brands such as Tide, Pampers, and Gillette. For more information on Febreze and its new scent, visit the company’s website.