The United States is preparing for Expo 2025 in Osaka, Kansai with its USA Pavilion themed "America the Beautiful." This showcase highlights the nation’s spirit, creativity, and innovation, presented through immersive exhibits, bold architecture, and a range of American cuisine.
The pavilion, covering 31,000 square feet, was designed by Trahan Architects and constructed with the help of ES GLOBAL and Alchemy. The structure comprises two triangular wooden buildings connected by a glowing cube, featuring LED screens with iconic imagery.
Visitors are guided by Spark, the USA Pavilion's animated mascot, through five main exhibits that provide a broad look at American culture and innovation. "Imagine What We Can Create Together" is the overarching theme.
Key exhibits include "Exchanges," which focuses on international programs; "Innovation," highlighting technological advancements; "Travel," showcasing American landscapes and culture; and "Space," focusing on U.S. space exploration, including key historical milestones and partnerships.
The pavilion includes an immersive exhibit called "Launch: To the Moon and Beyond," simulating a NASA rocket launch. Visitors can engage with interactive displays and view a lunar sample, echoing a display at Expo 1970 in Osaka.
American culture is further represented by performers and Youth Ambassadors. The cultural programming involves hoop dancers, jazz bands, and R&B singers, while Youth Ambassadors guide visitors and foster cultural exchange.
The pavilion also features a restaurant operated by Living Hospitality, offering a space-themed menu with regional American dishes.
Overall, the USA Pavilion aims to present America as both a physical place and a dynamic idea, emphasizing creativity, collaboration, and connection.