Joerg Niessing, a marketing professor at INSEAD, has won The CaseCentre’s Outstanding Case Teacher Competition 2025. This international acknowledgment highlights his skills in bringing business challenges to life through interactive technology and a unique teaching method.
Niessing, who has been teaching at INSEAD for over 12 years, conducts around 100 case sessions annually, catering to executives and MBA students. He adjusts cases to different cultural contexts and educational needs, making classrooms arenas for confronting real-world challenges.
This award adds to Niessing’s previous recognitions in the marketing category in 2018 and 2022. He placed as the sixth best-selling case author by the Case Centre in 2020/21 and was the highest new entrant in 2019/2020 at the sixteenth position.
“Winning this award is a tremendous honour and a deeply meaningful recognition of my passion and commitment to case teaching over the past decade,” said Niessing. “What I love most is the energy in the classroom - the exchange of ideas, the diversity of thought and the moments when students and executives connect the dots or find a breakthrough. Case teaching transforms learning into a shared journey of discovery and growth. It’s not about finding the “right” answer - it’s about learning how to ask the right questions and how to apply the learnings to one’s own challenges.”
In 2024, Niessing introduced a virtual reality case to provide students with real-world decision-making experiences. His case-teaching kit also includes AI-aided strategy platforms that offer students live insights in the classroom, aiding in generating ideas on concepts like segmentation and customer experiences.
Pierre Chandon, L'Oréal Chaired Professor of Marketing at INSEAD and previous winner of the same award, praised Niessing's efforts: “Joerg Niessing’s dedication to teaching cases is truly exceptional. He skillfully engages a diverse range of students in the case method, from bachelor students to C-level executives. His ability to adapt his teaching methods to suit different audiences and his deep understanding of the material have made him a standout educator at INSEAD. “He demonstrates a remarkable commitment to case teaching, teaching an impressive 1-2 cases per week, 75% of which are his own cases. Moreover, his contributions to case teaching extend beyond the classroom. He has authored over 25 cases and has taught cases in over 40 countries, while breaking new ground with his virtual reality case.”
Niessing expressed gratitude to his supporters, stating, “This recognition is not an individual achievement. It is only possible because of the incredible support system around me: the great colleagues at INSEAD who continuously inspire me, the fantastic companies who collaborate with us in writing cases, the guest lecturers by case protagonists who bring their stories to life, and, most importantly, the students and executive leaders. Their energy, curiosity and engagement in pushing the boundaries of discussion truly elevate the learning experience. This award is as much theirs as it is mine, and I am deeply grateful for their contributions to this journey.”
Beyond classroom teaching, Niessing supports case-based learning in INSEAD’s executive programs, mentoring educators and leading faculty workshops.
Niessing’s award marks INSEAD’s 102nd accolade at the Case Centre Awards and Competitions since 1991 and its second win in the Outstanding Case Teacher Competition after Pierre Chandon’s recognition in 2018.
The Case Centre annual awards celebrate excellence in case writing and teaching, evaluated through anonymized data showing the use of cases in schools worldwide and judged by panels of international experts.