Samsung's new cordless vacuum cleaner aims to be the market leader in power and innovation

Samsung's new cordless vacuum cleaner aims to be the market leader in power and innovation
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Han, Jong Hee Vice Chairman & CEO | Samsung

Samsung Electronics has announced the worldwide release of the Bespoke AI Jet Ultra vacuum cleaner, noted as the "world’s most powerful cordless stick vacuum cleaner" according to the company's statement. This unveiling took place during the Welcome to Bespoke AI global event earlier this month. The new model features advancements such as the AI Cleaning Mode 2.0 and an advanced HEPA filtration system, reinforcing Samsung's standing in smart home cleaning appliances.

Jeong Seung Moon, Executive Vice President and Head of the R&D Team for Digital Appliances Business at Samsung Electronics, stated, "Samsung has proven its next level innovation in the cordless stick vacuum cleaner segment by launching the most powerful model in the world." He added that the new model builds on the previous success of the Bespoke Jet AI, which was the first to be verified as AI-powered by UL Solutions in May 2023. Moon expressed confidence that the new vacuum will be a "true game changer" globally.

The Bespoke AI Jet Ultra achieves suction power of up to 400W, suitable for rigorous cleaning tasks, made possible by its HexaJet Motor. Designed with a Hexagon stator structure, second-stage diffuser, and thinner impeller, this motor improves airflow and efficiency, allowing the device to operate for up to 100 minutes on one battery in Min mode.

The upgraded AI Cleaning Mode 2.0 in the vacuum utilizes AI Optimum Tech to adjust cleaning performance across six different environments. According to Samsung, this feature enhances efficiency by reducing battery power use by 21% and maneuverability by 8%, maintaining performance close to Mid mode standards.

To complement its functionality, the vacuum's filtration system has been enhanced to capture dust effectively. It features a Multi-layered Filtration system that traps fine dust and contains HEPA filtration. This setup captures particles as small as 0.3µm and achieves a filtration efficiency of 99.999%, ensuring minimal dust escape.

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