Samsung Electronics recently introduced its updated "AI Home" vision and new appliances at the Welcome to Bespoke AI event in Seoul, Korea. The company aims to offer a more secure and intuitive experience with advanced AI features across various home devices.
Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics, discussed Samsung's commitment to creating an interconnected AI Home. "Through our Bespoke AI appliances, Samsung has brought an AI Home to life that not only enhances everyday convenience but also enables energy savings and care," he said. "We will continue to expand the advanced AI Home to more households, leveraging smart screens, Bixby and Knox security."
The 2025 Bespoke AI appliances were featured, including the AI Home display with expanded options, Bespoke AI Refrigerators, and Bespoke AI Laundry appliances. These products introduce functionalities like the AI Vision Inside for better food management and AI-powered cycle control in laundry devices.
Among the new appliances is the Bespoke AI Hybrid Refrigerator, which uses AI to optimize cooling by predicting temperature changes. The Bespoke AI Laundry product line also improves efficiency with models that use significantly less energy and an innovative vented combo for faster cycles.
The Bespoke AI Jet Ultra vacuum will be released with powerful suction, and the Bespoke AI Jet Bot Steam Ultra will feature AI Object Recognition for complex cleaning tasks, including identifying small obstacles.
Samsung continues to integrate AI technology across its connected devices to cater to diverse lifestyles. Enhanced Bixby voice control and new SmartThings services like Family Care were also showcased, underscoring the company's dedication to user-friendly, secure smart home experiences.
Samsung's updated security features include Knox security across devices and the introduction of Knox Vault to protect sensitive information. Additionally, the company emphasizes the importance of keeping software updated through services like Smart Forward, ensuring appliances remain current without requiring new purchases.
In summary, Samsung Electronics is advancing its AI Home vision by integrating AI technology and security across its appliances for enriched domestic experiences.