Procter & Gamble (P&G) has announced a collaboration with the National Basketball Athletic Equipment Managers Association (NBAEMA) to provide laundry solutions for professional basketball teams. P&G's Tide, Downy, Unstopables, and Bounce have been named as the "Official Laundry Partners" for NBAEMA. This partnership aims to support equipment managers in maintaining players' gear, focusing on keeping uniforms clean and game-ready.
Curtis Andrade, President of NBAEMA, stated, “Tide, Downy, Unstopables, and Bounce have long been trusted by equipment managers for keeping uniforms in top condition. This partnership takes laundry care to the next level, providing even more powerful tools to help equipment managers deliver the best for their teams.”
P&G's laundry care products such as Tide detergent, Downy Rinse & Refresh, Unstopables scent booster, and Bounce dryer sheets are included in the partnership. These products help tackle issues like tough stains, set-in odors, and static control, which are challenges faced by equipment managers who handle a significant amount of gear.
Sammy Wang, Senior Scientist at P&G Laundry Care, remarked, “The toughest jobs require the toughest solutions, and the buildup from sweat, odors, and constant wear makes laundry one of the more challenging tasks for equipment managers. Our lineup of products effectively tackles these daily challenges, ensuring uniforms stay fresh, clean, and game-ready.”
P&G is a global leader in consumer products, with operations in approximately 70 countries. NBAEMA represents equipment managers in professional basketball, playing a crucial role in team operations.
For additional details on the partnership, interested parties can visit: https://nbaema.com/official-laundry-partners/ or https://www.pg.com/news.
For further information, contact Rachel Koggan at M Booth via email: rachelk@mbooth.com or phone: 973-464-6469.