Fubon Financial Holdings and its subsidiaries have been recognized for their advancements in digital financial services, receiving three awards at The Asset Triple A Digital Awards 2025. The accolades include Best Risk Management Project, awarded to Fubon Financial Holdings; Best Digital Insurance Experience, given to Fubon Life; and Best API Project, bestowed upon Taipei Fubon Bank.
Richard M. Tsai, Chairman of Fubon Financial Holdings, emphasized the company's commitment to enhancing consumer financial service experiences through technology. "By leveraging technology," he said, "they aim to drive financial innovation and explore various Fintech initiatives."
Fubon Financial Holdings is integrating artificial intelligence (AI) and machine learning (ML) into its operations. This includes optimizing the digital insurance experience and enhancing customer engagement with online auto insurance applications. As electric vehicle ownership rises, Fubon has developed a risk scoring model tailored for these vehicles. This initiative allows for precise identification of online insurance customers and helps manage customer attrition through personalized marketing efforts.
The company continues to invest in AI technologies and data analysis platforms while promoting collaborative learning among its subsidiaries. This approach aims to strengthen risk management practices in the digital insurance sector.
Fubon Life's initiatives include the "MID Technology Application Project" and the "Comprehensive Intelligent Digital Customer Service Project." These projects aim to streamline processes such as new contracts and policy changes while offering robust identity verification mechanisms. An AI-driven chatbot enhances customer interaction by providing around-the-clock service.
Taipei Fubon Bank's Logistics Information Department has developed an "Intelligent Monitoring Platform" that uses data modeling for real-time monitoring of core information systems. The platform's capabilities earned it a patent in 2024 and recognition as the Best API Project at The Asset Triple A Digital Awards.
This platform integrates real-time communication systems for efficient anomaly handling by system administrators. It also provides accurate operational forecasts based on batch cycles, reducing manual reporting costs.
Taipei Fubon Bank plans further engagement with Fintech technologies to enhance security and efficiency in financial services.