Standard Chartered has launched its first 'Priority Private' centre in Dubai, United Arab Emirates, marking a significant expansion of its wealth management services for high-net-worth individuals (HNWIs) in the Middle East, Europe, and Africa. This new facility aims to address the financial needs of globally mobile HNWIs by providing customized international wealth solutions.
The centre leverages Standard Chartered's extensive network, which includes wealth hubs in the UAE, Singapore, Hong Kong, Jersey (UK), and India. It offers clients access to a wide range of international investment opportunities and tailored wealth solutions. The centre is equipped with dedicated rooms for key international corridors such as Africa, India, China, Singapore, and Jersey/UK.
A team of INSEAD-certified relationship managers and wealth specialists will provide expert guidance to ensure clients receive personalized advice aligned with their unique goals. The centre will also host exclusive client events to facilitate networking and financial discussions.
Rajesh Kannan, Managing Director at Standard Chartered, stated: "The launch of our Priority Private centre in the UAE marks a significant milestone in our commitment to delivering world-class wealth solutions for internationally connected clients."
He further explained: "The UAE’s strategic location as a global financial hub makes it the ideal choice for this initiative. The growing demand for cross-border wealth solutions requires a seamless and innovative approach."
The launch event was attended by Judy Hsu, Global Chief Executive Officer of Wealth and Retail Banking, and Rola Abu Manneh, Chief Executive Officer for UAE, Middle East and Pakistan. This initiative is part of Standard Chartered's broader strategy to expand its Wealth and Affluent business.