The 2025 Brand USA Trade Expos in Auckland and Wellington provided an opportunity to promote the United States as a travel destination. With expanded air links and growing interest, more New Zealanders are keen to visit America's landmarks, cultures, and adventures. U.S. Consul General Melissa Sweeney and Charge d’Affaires David Gehrenbeck participated in the events, emphasizing tourism's role in strengthening ties between the two countries.
The SelectUSA Expo facilitated connections between New Zealand investors and businesses with U.S. representatives to explore expansion opportunities into the American market. As the world's largest economy, the United States aims to foster innovation, drive economic growth, and ensure a secure business environment. Consul General Sweeney and Charge Gehrenbeck also attended this event, highlighting the U.S. government's commitment to supporting businesses through programs like SelectUSA.
These events align with the U.S. government's priorities of enhancing trade, tourism, and investment ties for shared success between the United States and New Zealand.