Fubon Financial Holdings and its subsidiaries have been recognized as prominent supporters of sports in Taiwan, receiving a total of 11 awards at the Sports Activist Awards held by the Sports Administration of the Ministry of Education. Among these, Fubon Financial Holdings was awarded the "Sports Sponsorship category–Gold Award," "Sports Sponsorship category–Long-Term Sponsorship Award," and "Sports Promotion category–Gold Award." Additionally, Fubon Life, Taipei Fubon Bank, and Fubon Securities each secured similar accolades. Fubon Insurance was acknowledged with a "Silver Award" and a long-term sponsorship award.
Richard M. Tsai, Chairman of Fubon Financial Holdings, emphasized their commitment to promoting healthy activities and supporting sports development in Taiwan. "Fubon is one of the leading supporters of sports in the country," he stated. The company invests over NT$500 million annually in various sports initiatives and manages teams such as the Fubon Braves and Guardians.
Fubon's involvement in major events includes sponsorships like the "Taipei Marathon" since 2009 and the "WJS Marathon" since 2020. They also engage in green initiatives through programs like "Run For Green," aiming to plant 100,000 trees in Taiwan within five years.
Since 1993, Fubon has supported baseball through initiatives like backing the "Fubon Bulls." This dedication has resulted in numerous players joining professional teams. The company's influence extends to other sports, including basketball with Taipei Fubon Braves' sponsorship.
Taipei Fubon Bank's contributions include sponsoring various popular activities such as baseball and basketball since 2014. It has established themed branches to integrate finance with sports while hosting educational camps for young athletes.
Fubon Insurance's efforts focus on safeguarding sports environments through tailored insurance products for outdoor activities. They continue to support professional teams like the Fubon Guardians and Taipei Fubon Braves.
Fubon Securities contributes by sponsoring local professional teams and organizing events that promote social welfare alongside sports awareness. Their annual G!POP Music Festival highlights this dual commitment.
Overall, these efforts underline Fubon's role in enhancing Taiwan's sporting landscape while fostering community engagement through diverse initiatives.