Fubon Financial Holdings has reinforced its commitment to sustainability by promoting ecological activities among its employees. This year, the company expanded its initiatives with two key events aimed at enhancing environmental awareness. The first activity took place at Yangmingshan National Park, followed by a second on Keelung Heping Island. Nearly 150 employees from Fubon and its subsidiaries participated in these events, focusing on both terrestrial and marine conservation efforts.
Richard M. Tsai, Chairman of Fubon Financial Holdings, emphasized the growing importance of ecology and nature conservation across various sectors. Since launching the "Run For Green" ESG initiative in 2021, Fubon has organized numerous activities to engage employees with nature, including tree planting and alien species removal. This year's integrated approach aligns with five United Nations Sustainable Development Goals (SDGs).
The inaugural event at Yangmingshan National Park involved participants measuring trees to estimate carbon sink capacity and removing invasive Wandering Jew plants. These activities aimed to enhance understanding of biodiversity challenges and highlight corporate responsibility in addressing them.
On Keelung Heping Island, participants cleaned coastal waste following Typhoon Krathon's impact. They removed 774 items weighing 249 kilograms from the shorelines. Employees engaged in a sustainable orientation experience led by Friendly Seed instructors to explore Taiwan's marine ecology.
Both events received ISO 20121 certification for sustainable practices. Meals included locally sourced ingredients, while eco-friendly utensils were used to reduce carbon footprints. Participants adhered to Leave No Trace principles and shared transportation reduced emissions significantly.
Fubon's ongoing dedication to sustainable development is evident through its "Run For Green" initiative focusing on decarbonization, digitalization, empowerment, and connection strategies.