BMO has announced the return of its Wrap the Good campaign, highlighting holiday gift ideas from businesses owned by individuals from traditionally underrepresented communities. This year's campaign includes an augmented reality experience called Unwrap the Good. Shoppers can use their phones to scan and unwrap gifts shown on various platforms to access promotional codes at BMOWrapTheGood.com. Additionally, select BMO branches in Canada and the U.S. will offer complimentary holiday wrapping paper with QR codes linking to BMO's curated gift guide.
"BMO's Wrap the Good campaign helps support financial progress for our customers and the communities we serve," said Erminia (Ernie) Johannson, Group Head, North American Personal and Business Banking, BMO. "BMO is committed to driving long-term prosperity and sustained economic growth in our communities and we are excited to support these barrier-breaking business owners and their teams across our North American footprint, aligned with our Purpose, to Boldly Grow the Good in business and life."
The gift guide features BMO Business Banking clients such as Skwálwen Botanicals and Niffy Signature in Canada, as well as Sol Sister Sport and Not Just Cookies Wholesale Bakery in the United States.
Launched in 2021, BMO's Wrap the Good campaign aims to celebrate businesses with barrier-breaking ownership during the holiday season. More information about supporting these businesses can be found at BMOWrapTheGood.com.
BMO Financial Group is among North America's largest banks by assets, with total assets of $1.4 trillion as of July 31, 2024. The bank provides a wide range of services to 13 million customers across Canada, the United States, and select global markets.