Women in The Gambia's tourism sector face significant challenges, as highlighted by a recent gender assessment. Despite higher enrollment rates in tourism institutes, women often find themselves in part-time or lower-level roles within the industry. Social stigma and family pressures discourage many from pursuing careers in hospitality, reinforcing traditional gender stereotypes.
The report reveals that 83% of women-led businesses are solo ventures compared to 63% of male-led businesses. These enterprises encounter obstacles such as skills development, financing, market access, and inadequate infrastructure. Women remain underrepresented in decision-making roles, with only 8.6% representation in parliament.
The tourism sector contributes significantly to The Gambia's GDP and employment. In 2023, international tourist arrivals increased by 13% from the previous year but remained below pre-pandemic levels. The dominance of international operators limits local economic benefits.
The assessment underscores the need for safer work environments and legislative protections against harassment to support women's advancement in tourism.