Yuanta Financial Holding Company and the Yuanta Cultural and Educational Foundation organized the "Yuanta Happiness Day" event on October 19, 2024. The initiative brought together over 100 children from remote areas in Taichung City and Changhua County, central Taiwan, to experience immersive light and shadow technology at Wonder Newland in Taichung’s Dali Art Plaza.
The event aimed to enrich the children's aesthetic experiences through interactions with light sculptures. Each child received a "Happiness Gift Pack," which included new clothes, shoes, and pants tailored to their sizes. This gesture was in line with the belief that "every child deserves a gift of his or her own."
Four organizations participated alongside economically disadvantaged children, who were accompanied by volunteers. These volunteers helped the children understand science and technology principles through a magic show blending real and virtual elements. The children also explored an artificial snow world at minus 10 degrees Celsius, leading to exclamations like “Building a snowman is so much fun” and “It’s the first time I’ve ever seen snow.”
The Yuanta Foundation expressed its hope that the gifts would bring joy to the children while fostering positive energy through volunteer companionship. The foundation emphasized that combining technology with art can stimulate creativity and inspire future possibilities for these young participants.
Superintendent Chao-Hsien Lee of the Education Bureau of Taichung City Government praised private enterprises for their contributions. Quoting Helen Keller, she stated: “Raise the lamp a little, so that more people can be illuminated.” She thanked Yuanta for its caring initiatives and encouraged students to become sources of illumination themselves.
The Yuanta Foundation has been actively involved in public welfare since its inception in 2012. The annual Yuanta Happiness Day now occurs in northern, central, and southern Taiwan, engaging over 2,000 volunteers who have provided Happiness Gift Packs to more than 8,000 children nationwide.