UOB has announced a collaboration with Disney Cruise Line, marking it as the first bank in the ASEAN region to offer special benefits to its cardholders for booking Disney Adventure cruise vacations. This initiative is set to begin on December 10, 2024, and will extend across Singapore, Malaysia, Indonesia, Thailand, and Vietnam.
The partnership will allow UOB cardholders access to exclusive benefits when booking through travel partners such as UOB Travel Planners, Klook, Traveloka, and Trip.com. "UOB is thrilled to team up with Disney Cruise Line on our quest to provide cardholders with unique privileges for their Disney Adventure cruise vacations in this first-of-its-kind collaboration in the region," stated Ms. Jacquelyn Tan, Head of Group Personal Financial Services at UOB.
Sarah Fox from Disney Cruise Line expressed excitement about bringing magical cruise vacations to Asia: "We look forward to welcoming travelers in the region to experience beloved stories and characters from Disney, Pixar and Marvel brought to life."
The strategic move aligns with UOB's broader effort to enhance customer experiences in shopping, dining, travel, and entertainment sectors. This partnership comes amidst a global surge in cruise industry growth. According to the Cruise Lines International Association (CLIA), global cruise passenger volumes reached 31.7 million last year.
As part of the launch campaign titled “Let the Magic Begin,” UOB is offering customers various incentives including limited-edition plushies and opportunities to win cruise vacation packages. The campaign features events such as a stamp card collection at select UOB branches around Singapore.
In addition to the benefits provided through travel bookings, UOB cardholders can also enjoy perks at Jewel Changi Airport’s holiday event "The Gift of Disney Cruise Line at Jewel" in Singapore.
With an eye on boosting tourism receipts and enhancing regional tourism hubs like Singapore, UOB continues its commitment towards creating memorable experiences for its customers while capitalizing on growing trends within the travel sector.