Binance has announced the appointment of Jeff Li as its new Vice President of Product. With over 16 years of experience in product leadership and software engineering across Web2 and Web3, Li will oversee the company’s global product and design teams.
According to a press release by Binance, Li will manage the expansion and enhancement of Binance’s product suite, aiming to strengthen the company's position in the blockchain and Web3 space. He will be responsible for the product and design strategy across the company's extensive offerings, including trading, payments, and Web3 services. Li's focus will be on ensuring that Binance remains committed to building products that facilitate the mass adoption of cryptocurrency and reduce barriers to entry for Web3 technology.
CEO Richard Teng said, "Jeff brings a wealth of experience in product development from some of the world's most renowned tech companies. We are excited to have him drive product development and help us continue to bring industry-leading products to the global crypto community."
Previously, Li served as the Vice President, Global Head of CeFi Product at a major crypto exchange, where he led the development of various centralized finance products. He also held roles at TikTok, Instagram, Twitch, and Oracle, focusing on product development and software engineering.
Li said, "Throughout my career, my primary motivation has always been to create innovative products that both excite and benefit people. This passion made joining Binance a natural choice for me. I am deeply impressed by how Binance has been able to build an extensive blockchain ecosystem in seven short years while upholding a user-focused philosophy in all that it does."
Binance operates as a major global blockchain platform featuring the largest digital asset exchange by trading volume. The company offers a wide range of financial products and services and is known for its comprehensive ecosystem which includes educational resources, research initiatives, charitable efforts, and an NFT marketplace.