MUMBAI, India and CURITIBA, Brazil, May 7, 2024 /PRNewswire/ -- In a move set to revolutionize cross-border commerce in India, YES BANK, a leading private sector bank in India, and EBANX, a global fintech company specialized in payment solutions for emerging markets, have announced a strategic partnership focused on payment processing in India for the global digital economy.
The collaboration between YES BANK and EBANX aims to streamline cross-border payment processing and enhance global commerce opportunities for both global merchants and Indian customers. Leveraging EBANX's global experience in cross-border payments and YES BANK's digital expertise, the partnership will provide global merchants with seamless access to tailored payment solutions aligned with the latest regulatory guidelines and the unique dynamics of the Indian market.
Mr. Ajay Rajan from YES BANK emphasized the strategic importance of the partnership, stating, "Teaming up with EBANX perfectly aligns with our vision to offer Indian customers and global merchants a broader spectrum of digital financial services that support the rapidly expanding global digital commerce business volumes." Meanwhile, Ms. Paula Bellizia from EBANX expressed excitement about the collaboration, highlighting how it will pave the way for global businesses to thrive within the Indian market.
This partnership announcement comes at a crucial time as EBANX strengthens its presence in India following its expansion into Asia last year. With India being the second-largest online shopping market globally and projected to contribute significantly to the growth of the consumer class in 2024, the partnership between YES BANK and EBANX is poised to drive digital inclusion and foster global trade in the country.
Through innovative payment solutions and a customer-centric approach, YES BANK and EBANX are positioned to lead the transformation of cross-border commerce, ultimately contributing to economic growth not only in India but also beyond its borders.
For more information about YES BANK, visit their website at http://www.yesbank.in/. For more information about EBANX, visit their website at the following link.
This strategic partnership is set to create a ripple effect, benefitting not just the two entities involved but also the wider ecosystem of merchants, consumers, and the digital economy in India and beyond.