The American Association of Advertising Agencies, known as the 4A's, has announced significant leadership changes and new additions to its National Board of Directors. Abbey Klaassen, CEO of Dentsu Creative, U.S., has been appointed as the new Chair of the board. In response to this appointment, Marla Kaplowitz, President, and CEO of the 4A's, expressed her excitement, stating, "As our industry continues to experience dynamic change and opportunities, I am thrilled to welcome Abbey Klaassen to her new role as the 4A's Board of Directors Chair."
In addition to Abbey Klaassen's appointment, several other industry leaders have joined the board, each bringing a wealth of experience and expertise to guide the 4A's mission. Sharon Napier, former Chair of the 4A's Board, has completed her term and will now serve as Immediate Past Chair. Vita Harris has been re-elected as Co-Vice Chair, and Christine Fruechte and Andrew Graff have assumed new roles within the board's leadership structure.
Expressing her gratitude for the opportunity, Abbey Klaassen stated, "I am honored to serve as Chair, working alongside Marla to continue to find ways for the 4A's to bring value to the industry." Klaassen emphasized the importance of the 4A's commitment to driving growth, innovation, and advocacy in the ever-evolving advertising landscape.
The 4A's also announced the re-election of Regional Directors from different parts of the country, ensuring diverse representation and expertise across the organization. Furthermore, the addition of five new board members brings a fresh perspective to shape the future of the advertising industry. The new members include Greg Andersen, Chris Boothe, Luis Montero, Erin Riley, and Paul Woolmington, each recognized for their significant contributions to the industry.
These appointments mark an exciting new chapter for the 4A's as it continues to champion excellence and innovation in advertising and marketing. Established in 1917, the 4A's remains committed to promoting, advancing, and defending the interests of its member agencies and the advertising industry as a whole. With a focus on advocacy, talent, and driving business growth, the organization plays a crucial role in shaping the future of the industry.