ATLANTA, May 2, 2024 /PRNewswire/ -- Edible®, an innovative e-commerce hub uniquely supported by locally owned brick-and-mortar locations across the globe, today announced the appointment of Faraz Iqbal as Chief Technology Officer (CTO). With more than 25 years of experience and expertise in technology, operations, and franchise growth, Iqbal is poised to amplify Edible's dynamic e-commerce platforms and in-store retail technology to create memorable experiences for customers.
Faraz Iqbal, the new Chief Technology Officer at Edible, will leverage his extensive experience to curate seamless, personal, and impactful experiences that empower customers to elevate how they celebrate life moments. His appointment comes as Edible enhances its e-commerce platform and advances its next-generation digital initiatives.
"We are delighted to welcome Faraz to our team and embrace his perspective as we undergo significant digital transformations," said Somia Farid Silber, President of Edible. "I am eager to work alongside him to ensure that Edible's innovations in online and in-store retail technology continue to set industry standards and delight our customers."
In his new role at Edible, Iqbal will oversee the comprehensive management of the company's e-commerce platform and store technologies, ensuring integrated operations and innovative enhancements across digital and physical retail environments. He will also be responsible for corporate IT and security, leading engineering, infrastructure, and architecture initiatives to support the brand's ongoing growth and digital transformation.
Before joining Edible, Iqbal held significant positions at tech companies, including Senior Vice President of Global Services at Zilliant and COO at Naranga, where his team was recognized for excellence in Franchise Online Technology Services. His strategic vision in the technology sector makes him a valuable addition to the Edible team.
"I am thrilled to join a company like Edible, which has revolutionized the gifting industry with its innovative approach to technology, actively creating memorable moments for people," said Faraz Iqbal. "My goal is to continue leveraging technology innovation to grow and transform the business."