The Singapore Tourism Board (STB) and Saks Fifth Avenue have launched a campaign to highlight Singapore's landmarks at the Saks Fifth Avenue New York flagship store, which will run until March 13. Each store window features a different location and experience, accessible via QR code.
Each QR code directs users to a specific landing page on the Saks Fifth Avenue website. This page corresponds to the individual QR codes and offers visitors the chance to win a 5-night, 4-day trip to Singapore. The giveaway is set to run until March 27, as stated in the news release of February 29 that announced this new partnership.
"We are delighted to unveil the 'Made in Singapore' campaign in the heart of New York City – Times Square and Saks Fifth Avenue. Collaborating with Saks to showcase Singapore's unique twist on the everyday reinforces our commitment to create more meaningful and unforgettable experiences. We look forward to sharing the essence of our vibrant, nature-filled, culturally rich destination with travelers seeking authentic experiences," said Rachel Loh, Senior Vice President of STB Americas.
This is not STB Americas' only campaign. In December, they launched the "Best Night Ever" program aimed at showcasing the country’s nightlife and various opportunities for visitors to explore its arts and culture, entertainment scene or culinary delights.
"We are so excited to introduce Best Night Ever. Made in Singapore and share the variety of ways travelers can experience our destination. A memorable evening is not one-size fits all and this campaign aims to illuminate the breadth of amazing and energetic nighttime activities visitors can only have in Singapore. Singapore offers a vibrant night life that caters to a wide range of interests. Your best night ever is waiting for you in Singapore, and we invite all to come and experience it," Loh said in a news release dated December 5, 2023.
Furthermore, STB Americas plans on expanding their campaign in April, according to the February 29 news release. This expansion includes a new direct flight on Air Canada from Vancouver to Singapore, scheduled for April 3.