Melissa Prusher has been appointed as the head of marketing at Nordic Consulting. Her role will encompass overseeing an international team and collaborating with executives to formulate marketing strategies.
Nordic Consulting, a healthcare technology firm that collaborates with global companies to establish healthier systems, organizations, and people, announced Prusher's appointment in a recent news release. "As Nordic continues to evolve as an industry-leading partner for our clients, we wanted to structure our support functions to align with our path forward. I'm excited to bring Melissa on board to lead our global marketing function, which we created to support our global expansion and ensure strong alignment of the Nordic brand. We're looking forward to leveraging her expertise in delivering integrated campaigns that drive a company forward and in support of our mission to connect people, data, and technology for a healthier world," said Jim Costanzo, CEO at Nordic Consulting, in the Feb. 7 news release announcing Prusher’s hiring.
Prior to joining Nordic Global, Prusher served as the vice president of global marketing at AVAAP in New Jersey for over ten years. With more than three decades of professional experience under her belt, Prusher's career began as a public relations manager with Clairol in 1989. She later worked as a content development specialist and freelance writer and held a senior account supervisor position for both Sawtooth Group and MRB Public Relations, according to her LinkedIn profile.
Prusher expressed her enthusiasm about joining Nordic in the news release: "It is an exciting time to join Nordic and lead its global marketing team while playing a critical role in executing the company's vision, especially at a time when organizations are actively seeking partnerships that can help their businesses operate more effectively. Nordic has a strong brand built on more than a decade of successfully delivering technology solutions for clients at every stage of their digital transformation. I'm looking forward to helping tell that story to audiences worldwide and show how Nordic delivers on its mission for our clients and their patients."