The Beauty Health Company, based in Long Beach, California, recently expanded its collaboration with Sephora, based in France, to launch In-Store Perk By Hydrafacial Treatments in Australia by the end of 2023, a Businesswire press release states.
“Our partnership with Sephora successfully brings together our category creating Hydrafacial brand with one of the retail pioneers at the forefront of elevated beauty experiences,” BeautyHealth President and Chief Executive Officer Andrew Stanleick said. “With our expansion in Australia, the Perk by Hydrafacial treatment will attract consumers into Sephora stores, introduce a new generation to the Hydrafacial brand, and deliver personalized in-store experiences that delight customers.”
The launch brings the presence of Hydrafacial treatments to three continents, adding to Hydrafacial’s global growth achievements, which include its operations in more than 500 North American Sephora stores, as well as stores in Singapore.
“Sephora is thrilled to be launching the Perk by Hydrafacial treatment in select stores in Australia,” Sephora General Manager for Australia and New Zealand Mark O’Keefe, said. “Providing a spa-grade treatment in-store ensures we are offering customers a hyper-personalized service and a retail experience where they are able to explore and learn across our extensive beauty offering.”
The quick facial service launched in 2020, forming part of Sephora’s first-ever skincare service agreement with an external vendor, resulting in profitable outcomes for both companies. The treatments are known to "drive foot traffic to Sephora brick and mortar locations, and Sephora reports higher average dollar sales from clients who receive the treatment," the press release states.
“Hydrafacial’s retail presence is a brand beacon, meeting consumers where they are with an accessible introduction,” the press release continues. “The retail channel especially attracts younger consumers seeking an entry point into aesthetics treatments, accommodates budget-conscious consumers who are looking for results without the full spa experience, and draws in the booked and busy looking for just a quick touch up.”