Global digital rewards, prizes and gift cards provider, NeoCurrency has introduced its Reward Choice program in 50 countries and 38 different currencies, according to a press release.
“NeoCurrency Reward Choice gives customers the ability to choose from the most popular global and regional brands—from global food delivery brands to Visa and MasterCard prepaid card options—to ensure they’re providing rewards their program participants will enjoy,” a recent press release states.
The expansion follows the Reward Choice's launch in the U.S. less than a year ago, offering a solution to reward consumers, employees and market research participants alike.
“Based on rapid growth and adoption rates in the U.S., NeoCurrency moved up their timeline to expand Reward Choice to better serve their global clients, and those in markets beyond the U.S.,” the press release continues.
The company’s reward choice is applied to more than 400 brands in the U.S., 200 brands in the United Kingdom and 600 in Europe. The list of retailers using NeoCurrency includes companies in the coffee, streaming and gaming industries, such as Starbucks, Tim Horton’s, Costa, Amazon Prime Video, Hulu, Paramount+, Spotify, YouTube TV, Nintendo, Playstation, Twitch and Xbox.
To further support the program’s expanded availability, Amazon rewards are now available in 19 currencies.
“Reward Choice is an ideal solution for companies looking to deliver the kind of rewards that really motivate people,” Breanna Sozio, director, client success and partnerships, said. “We pride ourselves on providing our clients with unique rewards for everything from consumer-oriented programs like promotions, sweepstakes, rebates and loyalty programs, to more business-focused endeavors like employee recognition, sales incentives and market research participation.”
NeoCurrency Reward Choice rewards are initially sent out as an email link providing a list of top national brands. The entirety of the reward can be used for a single brand or distributed between various brands.
“We’re seeing great success with customized Reward Choice experiences for our clients here in the U.S. So, our expansion into other international territories simply provides our clients in those regions access to this very effective reward delivery tool as an option for their e-gift card programs,” Sozio said.