Benson Marketing Group, based in San Francisco, was recently acquired by The Brand Leader (TBL), a press release reported.
The South Carolina-based wine and spirits marketing agency now serves a division of the brand-first creative agency. The terms of the deal were not disclosed.
“To win, brands need a ‘wow’ factor—hyper-creative, attention-grabbing ideas that leverage the whole gamut of media. TBL brings that in spades for their clients, and now to ours where needed,” President, Benson Marketing Group, Jeremy Benson said. “It’s an exciting time. Our team now includes in-house videographers, photographers, art directors, developers, copywriters and digital ad experts who hold certifications from Google, Meta, Shopify, Hubspot, Klaviyo and more.”
Specializing in advertising, branding and design, the Benson team has also confirmed plans to appoint Jeremy Benson, who will be tasked with serving top wine and spirits clients in the U.S., Canada and abroad from its office in New York.
“The Brand Leader’s continued focus on elevating brands through design, advertising and digital marketing brings our highly skilled team to Benson’s existing roster of clients, in the hopes of elevating their existing brands through a wider advertising acumen,” said Kyle Duford, president and executive creative director. “As a bonus, TBL adds a high-performing team, whose subject matter expertise runs deep, to our 37-person agency.”
The Brand Leader specializes in CPG, med- and fin-tech, outdoor and now, wine and spirits. Through its collaboration with Benson, it will address various challenges in the wine and spirits industry.
“Our agency was founded and built on putting people first, and focusing on exceeding client expectations,” founder and CEO of TBL, Geoff Wasserman, said. “We found Benson Marketing to be cut from the same cloth, and we couldn’t be more thrilled than to join our two legacy teams together under one banner.”
Benson Marketing Group will continue operating under its name, and client-facing professionals will now form part of the joint venture. Barney, Inc. contributed to the deal, serving as a counsel for Benson Marketing Group.