Priceline has launched a new partnership with British Airways and Spanish airline Iberia, which are part of International Airlines Group (IAG), according to a news release.
"Priceline's new connectivity to British Airways and Iberia allows us to further our mission to provide our customers with the very best in travel deals, whether traveling domestically or abroad," said Matthew Bell, vice president, flights, Priceline. "We are thrilled to expand our valued partnership with IAG."
The partnership between the three will allow customers searching and booking on Priceline to access a range of fares and additional product offerings, including flexible booking options like seat selection and checked bags.
"The agreement with Priceline represents an excellent opportunity to strengthen our collaboration with one of the leading travel agencies in North America through the NDC channel," said Miguel Henales, digital business and NDC director at Iberia. "It will help us to reach a greater number of customers with all Iberia and British Airways products and all the advantages that this model brings."
Ian Romanis, director of retail and CRM at British Airways, said the airline is excited to see the benefits of the partnership.