Skechers recently partnered with Ava Max to launch her limited-edition footwear collection, a press release reported.
The first two styles became available on skechers.com and in select Skechers flagship stores earlier this week.
“It has been incredible working with the Skechers team to bring my vision to life with the Skechers x Ava Max collaboration,” Max said. “I wanted to create my own spin on classic silhouettes, and I am so excited for it to finally be here!”
The launch is a continuation of Max’s campaign collaboration with the brand, which kicked off after she wore her Skechers D’Lites in her 2021 “My Head and My Heart” video. Additional styles are scheduled to launch in 2023.
“Sneakerheads can wear their favorite popstar’s glam-meets-edge look with two hot styles designed with guidance from the singer and songwriter herself. Skechers x Ava Max: Roadies Surge, a high-top lace-up fashion sneaker boot, brings the Y2K vibe with black patent leather upper and classic rugged lug outsole,” a recent press release explained. “Skechers x Ava Max: Uno Hi is an elevated update to the iconic Skechers Uno fashion sneaker in monochromatic off-white with patent leather trim on a platform wedge for extra height.”
The global artist recently received recognition for the record stream-count of 12+ billion, and awards, such as the International Artist of the Year and Best Video of the Year at the 2022 LOS40 Music Awards in Spain. These recent launches follow the star’s Million Dollar Baby performance at the 2022 MTV Europe Music Awards in Dusseldorf. Her second studio album, Diamonds & Dancefloors, is scheduled to be released on Jan. 27, 2023.