Impossible Foods, based in California, recently appointed Noel Clarke as senior vice president of its international operations, according to a press release.
“Noel is the demand strategist and operator we need to create a foundation for sustainable growth abroad,” said Impossible Foods CEO Peter McGuinness. “We’re going to grow deliberately, in a thoughtful and methodical way. That means optimizing and maximizing our priority markets as we put strategic plans in place to further expand over time. Noel knows how to build tailored demand strategies for specific markets while establishing and executing thoughtful growth plans.”
Under his new role, Clarke will be tasked with overseeing Impossible’s global sales strategy and team, and serving the needs of various non-domestic markets.
Before accepting his role with Impossible, Clarke worked at Unilever for more than 10 years. The executive has garnered more than 20 years of brand strategy, sales, marketing and general food and beverage managing experience.
He has held various roles in traditional retail, on-the-go and foodservice channels across Europe. Before joining Unilever, he contributed to Britvic UK as head of marketing for carbonated drinks, overseeing various popular beverage brands, including Pepsi, 7UP and Tango.
The appointment follows accelerated growth in Australia and New Zealand, the company’s expansion in the United Kingdom and the launch of three retail products; Impossible Beef, Impossible Chicken Nuggets and Impossible Pork made from plants, significantly expanding its presence in the region.
In other regions, the company has also secured collaboration with Domino’s Pizza in Australia and New Zealand, Tim Hortons in Canada and Fat Brands in the United Arab Emirates.
“I have a steadfast belief that businesses can and should be a force for good,” Clarke said. “With Impossible, the product is of course incredibly compelling, but it was the mission and growth opportunity that really drove me to join the team. As a young, high-growth company that’s building a new category, Impossible has a thrilling opportunity to drive real change and impact – both for the commercial side of the business and the planet at-large.”