MarketStar recently acquired Bulgarian sales development agency Out2Bound in hopes of leveraging its global presence as a full-funnel outsourced sales solutions provider. The companies will be fully integrated together, according to a press release.
"We constantly strive to innovate our offerings, improve our global footprint and provide more opportunities to scale our clients' business," MarketStar President and CEO, Keith Titus, said. "As we accelerate growth for clients and employees, acquiring Out2Bound provides us with an exciting top-of-funnel revenue acceleration capability and exceptional sales talent in Europe, specifically within the CEE region."
The Out2Bound management team will now form part of MarketStar’s network. Based in Sofia, Out2Bound has specialized in promoting growth for technology companies since its establishment in 2016. Founded by partners Teofil Shikov, Boris Georgiev, Zdravko Zdravkov and Dimitar Mitkov, the company helps tech companies improve sales development and customer acquisition across European and North American markets.
"We are excited by the prospect of joining MarketStar," Out2Bound Founder Teofil Shikov said. "MarketStar's faith in the region and strong emphasis on developing their European sales capabilities are attestant to what's in front of us. We're excited to open the door of the CEE region and provide more for customers and shareholders."
The addition correlates with MarketStar’s mission to help Pan-European and international companies and other clients leverage their revenue worldwide. Based in Ogden, Utah, MarketStar now counts with the support of over 1,600 employees around the globe.
"We are thrilled with the acquisition of Out2Bound," said Paul Grant, MarketStar chief customer officer. "The most exciting part of this for us and our clients is Out2Bound's specialty in top-of-funnel demand generation services. This is the solution that our customers have been looking for, and this acquisition brings a world-class team that is laser focused on delivering world-class results."