Haier company, GE Appliances, based in Kentucky, recently launched a series of projects to help support local and global public schools, nonprofits and neighborhoods, according to a press release.
“We invent, design and build the world’s best appliances, and we believe in building stronger communities,” president and CEO of GE Appliances, Kevin Nolan, said. “It’s who we are as a company and it’s what we call the GEA Way. We come together to make good things for life, to create possibilities and to always find a better way. These are the commitments we make within the walls of GEA and to the communities we serve. The Blue Wave is our commitment to helping build stronger, more equitable and more resilient communities across the country and around the world.”
The initiative will launch 11 projects in Louisville, numerous activities across 17 other states and coordinated projects in India and South Korea.
The new venture will require GE Appliances employees to work 20,000 of volunteering hours over the course of the next year to promote equity and inclusion in their communities.
The efforts will be carried out by 500 Louisville-based GE Appliances employees who agreed to complete various volunteer service projects across the city.
The initiative known as “The Blue Wave” initially began in 2021 with the intention of offering support to the Louisville community as they battled the hardships amid the COVID-19 pandemic. With a mission to also highlight the importance of racial equity, the initiative has now expanded on a global scale, contributing to the aid of numerous communities following unfortunate events, such as massive food shortages and the recent flooding in Kentucky.
“The Blue Wave is now global with GEA employees in India and Korea supporting education initiatives and projects to support homeless children and aging adults,” a recent press release states.