i2c Inc. recently teamed up with Majid Al Futtaim to launch the new payment solution, SHAREPay, across the Middle East, Africa and Asia regions, according to a press release.
“We are thrilled to expand our partnership with Majid Al Futtaim, as they push the boundaries on what the retail experience can and should be for today’s consumers,” general manager, CEMEA Region, of i2c Inc, Amir Yazdanpanah, said. “Our technology was designed to help visionaries like Majid Al Futtaim, go to market with differentiated products like SHAREPay, and to do so with unmatched reliability and flexibility.”
The new payment method will form part of Majid Al Futtaim’s SHARE rewards program, which offers members the opportunity to "pay, earn and redeem" points through a facilitated process.
SHAREPay’s global presence expanded shortly after the company was awarded the most innovative card of the year at the Seamless Awards 2022.
“Powered by i2c’s next-gen SaaS platform, SHAREPay is the first of its kind digital wallet in the MENA region, which enables SHARE members to link up to 10 existing debit and credit cards to a single digital card, greatly increasing flexibility and purchasing power for the user,” a recent press release states.
The launch adds onto a seven-year partnership between i2c and Majid Al Futtaim, as both parties work toward the common goal of “expanding digital payment use cases throughout the region.”
“In order to stay ahead of the curve, our commitment to digital transformation has been an imperative part of serving the needs of our customers,” chief corporate development officer at Majid Al Futtaim Holding, Joe Abi Akl, said. “We’re looking forward to working with i2c to deliver a truly seamless payment solution by leveraging their innovative processing platform with the SHAREPay card and mobile app, disrupting and reimagining what loyalty and rewards mean to our customers.”