PanTheryx recently launched a catalog of dietary supplements in China, according to a press release.
“Chinese consumers understand the benefits and safety of well-researched preventative health products from the U.S., and with digestive and immune health continuing to top the charts of consumer interest, a move into China aligns with our strategic growth plan,” General manager and SVP, marketing at PanTheryx, Pam Cebulski, said. “Our APAC sales and marketing team is looking forward to supporting customers on their quest to take care of their digestive systems, and in turn support their immune health.”
The products now available in China include TruBiotics® probiotics, Life’s First Naturals™ cow colostrum and DiaResQ® diarrhea support for children and adults. They will be available at a cost of $16 on local digital marketplace, Tmall Global.
The launch was confirmed two years after China’s dietary supplements market surpassed 174.3 billion yuan, representing an increase from the 67 billion yuan recorded the year before, Statista reports.
The company specializes in products that promote digestive and immune health.
“PanTheryx is the leader in global commercialization of cow colostrum-based health and wellness solutions,” a recent press release states. “As the world’s premier supplier of colostrum, PanTheryx is shining a light on its colostrum products because of their unique digestive and immune health benefits.”
Life’s First Naturals is a line of high-quality dietary supplements that is credited with helping with immune factors, protective proteins, growth factors and digestive/immunity prebiotics. DiaResQ, known to provide a nutrient supply using cow colostrum, and TruBiotics helps maintain a healthy digestive system.
“The global interest in cow colostrum is maturing because science continues to show colostrum’s unique components help support the body’s natural immune defenses from viruses and bacteria. What’s more, U.S.-based dietary supplement manufacturers are innovating new products that meet consumer health demands globally,” Cebulski said. “We are pleased to open a Tmall global flagship store to connect with consumers in China who want high-quality nutritional supplements to optimize their immune and digestive health.”