New York-based visualization and e-commerce merchandising company, Nfinite recently named Peter McCall global chief marketing officer as its e-commerce division pursues an expansion, according to a press release.
"Peter's wealth of marketing and commercial SaaS experience will bring a new dynamic to Nfinite, and the skills needed to help us grow and innovate in the visual e-merchandising space,” Nfinite founder and CEO Alexandre de Vigan, said. “Peter aligns with our goal to help retailers and brands drive immersive shopper experiences. I look forward to working closely with him as we take Nfinite into the next phase of growth."
Under his new role, McCall will be tasked with carrying out global marketing strategies across the U.S., Europe and Asia. He will work through each step of the process, including planning development and execution. The executive is scheduled to report to Nfinite founder and CEO, Alexandre de Vigan.
“He will focus on amplifying Nfinite's leadership in visual e-merchandising to enable brands and retailers to create immersive customer experiences online,” a recent press release explains. “Another major focus is to recruit the best talent to expand the marketing team, and to encourage 3D modelers and engineers to be part of a revolutionary way to conduct e-commerce.”
McCall is set to contribute more than 12 years of experience upon assuming his new role with Nfinite. Prior to joining the company, the executive served as head of marketing at Lilt, and helped execute product marketing for Manufacturing Cloud at Salesforce, among other product marketing, corporate strategy and venture capital-related roles.
“The Nfinite Platform eliminates the physical, technical, complexity, scaling and budgetary challenges typically linked to visual production. With advanced CGI technology, the Nfinite platform allows retailers and brands to create, display and manage unlimited product visuals,” the release stated.
The platform’s existing catalog of offerings includes visual assets compatible with Web2 and Web3 applications, developed as “marketing teams begin to explore the future potential of the Metaverse, ensuring their visual assets are compatible with the intense 3D visualization and search engine requirements will enable a smooth transition and on-ramp for retailers and brands.”