MGID, based in New York, recently appointed Sara Buluggiu as VP of Publisher Business Development, and Sergio Vives as global head of Publisher Acquisition to pursue its European expansion, a press release reported.
“With increasing recessionary pressures and tighter privacy regulations, publishers are seeking alternative revenue streams that won’t compromise user experience,” Sergii Denysenko, CEO at MGID, said. “We want to ensure those creating great content on the open web and amassing valuable audiences don’t miss out on their fair share of ad spend.”
Under her new role with MGID, Buluggiu will be tasked with strengthening and carrying out the company’s publisher-focused strategies across Europe, North America, Latin America and APAC.
She will contribute an ample amount of global digital media experience, garnered at Starco, where she served as digital director, as well as Magnite, where she was VP, Regional Director Italy, Spain and MENA.
With more than 15 years of experience in the field, Vives will contribute his knowledge related to revenue management, publisher acquisition and monetization strategies. The sales and business development expert previously contributed to Marfeel as VP of sales, and Softonic as global sales director. His new duties will be dedicated to MGID’s global publisher acquisition strategies.
“As we extend our support of publishers in developing audiences and generating revenue into new global territories, bringing both Sara and Sergio on board is a significant step toward helping us to achieve this,” Denysenko said.