Wyndham Hotels & Resorts confirmed one of its latest acquisitions to be a European-based Vienna House brand, a press release reported.
The agency will add approximately 40 hotels and 6,000 rooms to the company’s global catalog.
"Over the past 30 years, the Vienna House brand has built a highly-recognised name for travelers in many European countries," said Dimitris Manikis, Wyndham Hotels & Resorts president for Europe, Middle East, Eurasia and Africa (EMEA). "The acquisition of the Vienna House brand and our expanded collaboration with our trusted partner, HR Group, mark a key step in expanding our market presence even further, adding immediate scale and capability and supporting our ambitions for growth in important destinations across EMEA."
The over $43 million transaction was made with Berlin-based, long-time franchised partner of Wyndham, HR Group. The new establishment will be known as Vienna House by Wyndham.
"Europe continues to present accelerating growth for the travel sector with strong demand steadily bouncing back across leisure and business," said Geoff Ballotti, Wyndham Hotels & Resorts president and CEO. "Vienna House's guest-centric culture, strong brand recognition and ambitious brand development plans align with our distribution goals, making it a perfect match to continue our international growth and reinforces our position and commitment to the region."
The company has agreed to continue leasing and operating existing Vienna House hotels under long-term franchise conditions with Wyndham, which is credited with managing more than 9,000 hotels across 95 countries.
“The move enables Wyndham to grow the Vienna House brand by leveraging Wyndham's vast marketing scale and franchise expertise, while allowing HR Group to focus on its core competencies as a leading owner and operator of strategic real estate across Europe,” a recent press release explains.
The addition includes 28 hotel locations in Germany alone and a total of 120 franchised hotels and more than 19,000 rooms, leveraging Wyndham’s general presence in the European market, creating a combined portfolio of more than 400 hotels across 30 countries.
"We found an excellent like-minded partner in Wyndham Hotels & Resorts, sharing the same passion to bring high-quality accommodations where travelers want to be," said Ruslan Husry, sole shareholder and CEO of HR Group. "The Vienna House brand has built a fantastic reputation in many European destinations, and our expanded and close-knit collaboration with Wyndham will provide the strength, scale and expertise needed to grow the brand faster and ensure more guests experience what Vienna House has to offer, while also tapping into the renowned benefits of Wyndham Rewards."