Channel Bakers was recently granted Amazon Ads advanced partner status, according to a release.
"Channel Bakers was one of the earliest adopters of Amazon Ads products, and has teams located throughout the world," said Josh Kreitzer, CEO and founder of Channel Bakers. "These include emerging regions such as the Asia Pacific, Europe and Middle Eastern regions."
The company was awarded the recognition based on the growth it is credited with promoting for its advertising clients, as well as its engagement level with Amazon Ads products, DSPs and sponsored ads.
Channel Bakers has served as an Amazon Ads beta program participant for various years, making various contributions to the innovation of advertising tools at Amazon stores.
Launched in 2015, the global retail media agency has now established offices across four continents. Initially, the program only included sponsored ads paired with other branding strategies. Now, it includes streaming TV ads.
The agency helps its clients develop Metric-driven go-to-market strategies, such as strengthening retail channels, the production of innovative, quality assets and products and inventory/programmatic advertising management.
Over the course of time, the company has established various technology partnerships to diversify its catalog of insights and metrics intended to facilitate marketing and inventory management across a wide range of retail media channels.
“Channel Bakers is going online advertising or creative, by also seeking to address common retailer challenges, such as inventory management and promotional calendar development,” a recent press release states.