Brazil raises a glass to its wine industry as it expands internationally

Economics
Wine1600
The wine and spirits industry in Brazil is expanding internationally. | Kelsey Knight/Unsplash

Brazil hopes to expand its wine and spirits industry, which has flourished in recent years.

“ApexBrasil and Wines of Brazil are partnering in a campaign to convince worldwide retailers and consumers to give Brazilian wines and spirits a try,” said Alberto Carlos Bicca, agribusiness coordinator for ApexBrasil, according to a press release published by PR Newswire Thursday. “Brazil’s wine culture is deeply embedded in the heritage of our country.”

The country’s wine list includes an array of sparkling wines, “whose light and pleasant quality, thanks to the basaltic soil of the region, has helped push the country as a major player in global wine production,” Bicca said.

Brazil is projected to account for 40% of the global food supply by 2050, the release stated. In 2020, wine generated about $3.9 billion in revenue.

Brazil offers a diverse ecosystem across six regions featuring 1,100 wineries, according to the release. It is the sixth major producer of wine in the Southern Hemisphere and the 18th top producer of fine wine in the world.

“In addition to wines, other alcoholic drinks in the Brazil beverages market include beer, brandy, specialty spirits, vodka, and whiskey,” Bicca said.

The country is well known for cachaça, Brazil’s most popular spirit often used to create cocktails, according to the release. It is distilled from fermented sugarcane juice, which produces a spicy and sweet clear liquor that is used in Brazil to make caipirinhas – a national drink like a mojito.

Many of Brazil’s wines and spirits are available in the United States, the release stated. The country also produces non-alcoholic beverages including one that is flavored with guaraná, a super fruit native to the Amazon rainforest. Most of them are available through online delivery platforms.